Don’t Brush

Selvasudar Duraipandian
4 min readMar 3, 2018

Not only Smoking causes cancer, Brushing also. So Don’t Brush. Then what is alternative?

child brushing her teeth (Courtesy: hiltondentalcare.com)

Brushing Teeth is one of the good habits which we are following from our childhood. Look at the scenario what i have seen.

Here is thing what was happened around me.One day, I was talking to my School Teacher Mr.K.Kannan. He asked a boy whether he went to dental hospital or not?. The Boy replied him yes and he moved away from that place. He must be around 12–14 years old. I asked my teacher that at the age of 12, they had gone to Dental hospital.Even my grandma with the age of 85 has strong teeth.

He smiled and said “That depends on your way of brushing”. And he explained me a big picture. After heard what he said,I concluded that I want to take this picture to minimum of 100 people in India. Particularly to the middle classes.

Toothbrush, which we are using only brushes our teeth and it never cleans our enamel. This is the main reason why our tooth gets decay, falls even for children. We are just brushing our teeth with toothpaste using brush and goggled out water.

We should clean our teeth and mouth with our finger. Then, it can touches the enamel and goes to the nook and corner of our teeth. Yes it is completely true and cent percent correct. Right!. In our childhood, we used to clean our teeth using tooth powders like Gopal tooth powder,Sethuraam tooth powder, Vicco sometimes with charcoal, neem stick, powdered bricks. But nowadays children start to brush using Toothpaste with Toothbrush.

So What?

We have seen a lot of advertisements of Colgate,Pepsodent and Close-up that saying toothpaste protects your teeth and never allow germs to stay in cavities and it is preferred by Dentist itself right.

I was in dilemma the whole night and start to analyse myself. You won’t believe that it all are stupid things we have been followed. Entire thing was carried out by Marketing Team of MNC.

Marketing Strategies

To sell their product, they did all the strategies even from the colour of toothpaste wrapper. A white coloured guy come wearing glasses, coat with stethoscope in the clean space. He is the Dentist, who say that colgate is good to use. If a white people say something, we will believe it completely. It is not our problem, it is coming out from our Genes. Thus how india lost all their wealth to British.

And they had done marketing their products in every media like newspaper,Wall poster, notice, radio, TV and sometimes with the Cinema Actors and Actress. And i am going to reveal you the another thing which may shock you. Colgate will give you cancer.

Where it all started?

Colgate hunted the people since 1917. Yes it has been hunting.

Don’t kill the lives immediately. Kill them slowly.

It is the motto behind the global expansion of this kind of MNC. Initially they start to brand their products like

● Don’t use charcoal, salt and hardly powdered substance.

● Use Colgate powder and paste. It is nice to use.

● It cleans your breath, while it cleans your teeth

Yeah..! cache sentence na!!

Harmful

Colgate has cancer causing substance named triclosan. And it was banned in some American Countries. If you Google it, you won’t find the article before 2014 saying that colgate is good to use. And lot of conspiracies had run at that time. But No indian media has covered it. You can ask me to file a complaint in a court against him. And you knew that too, definitely that no case against MNC would won in the Indian Court.

Pricing

You can see colgate in various pricing from 70 INR to 5 INR and you can get it even from the ‘box shop’ . So Middle Class Family can buy colgate for their lives. And MNC get most of the profit from them. It is the best pricing model of FMCG (Fast Moving Consumer Goods). You have to buy this product. There is a Global pressure on you.

Turning point

After 100 years of hunting, some people around 2014 got little awareness about this cancer causing agent. They started race again from initial in the name of Colgate Active Salt which contains Salt at it’s main ingredient.

On the other hand, Western Countries start to adopt our tradition of brushing teeth with neem twigs in the name of “Neem chew sticks”. It is just 12USD.

This is what i want to tell you. Now it is all in your hand.

Colgate earned 100 years of our earnings and it gives us Dental Hospital in all the towns and cities and nothing good to the people. Now we are giving cancer to our children. So Be Aware of the Advertisement Dentists.

There is a tamil literature saying that

“ஆலும் வேலும் பல்லுக்குறுதி “

Stop Brushing, Start Cleaning.

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